I received this interesting email from a male friend over the weekend, describing his shopping strategy:
If I want to buy a £75 external hard drive for my computer for example, I will go and look at them in at least four shops, asking each sales assistant for an opinion. Then I will read up on the model I finally decide upon in Which or other reports. If I could find someone who uses one of these I would ask them if they made the right decision and where they bought theirs. As a final act to convince myself I will go online to see if I can buy the model cheaper and if this doesn't bring a result, after about two weeks have gone by, I will go back to the shop and make my purchase. I think the word people use to describe this method of purchasing is called 'agonising.' On the other hand, I have been with [my wife] who has seen completely by chance an item of clothing on the rack for £150 and 90 seconds later the credit card is being swiped. But I really do have a lot of fun using my method and am reminded of that fun every time I use the item.
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The funny thing is that I shop both ways, it just depends on what the item is; I spent months searching for the perfect black spike heel knee boots at just the price, but last week I bought a dress on a whim that looked great on me and took home even though it had a makeup stain on the neckline. They gave me an extra 10% off and a little Shout took care of the makeup stain. So it really depends on what I’m looking for; if it’s fashion commodity like black spike heel knee boots I’ll shop around, but when something special comes up I’ll jump on it too.
Must say I've always thought "shopping" is simply a synonym for "buying" whereas my husband thinks shopping and looking mean the same thing.
This sounds just like my husband - weeks of research before buying anything, and he really enjoys it. He applies this to buying household goods and, as I find shopping for those really boring (as oppsoed to the pleasures of clothes shopping), I'm pleased for him to do this and it means we usually make good buys. He shops for clothes differently from me as well. He would never consider trying anything on that he wasn't seriously considering buying, whereas for me it's part of the pleasure as well as being the only way to really try out new styles, colours etc. Whenever he goes clothes shopping, he knows exactly what he wants and that's what he comes back with. He also would get as much pleasure from buying a hard disk as he would from buying a new shirt, whereas for me shopping for clothes or make up is the only kind of shopping I really enjoy. Vive la difference!
He sounds like my hub, who won't buy anything without researching online and in Consumer Reports. Bless 'em.
Like Phyllis, I do both and find pleasure in both.
My problem is that I shop for clothes this way, which I why I never get a bargain. I do love the 'research' part, though.
Hah. I do both of these.
One of my friends does the research method mainly. We tease him that he suffers from "premorse". we have spent so much time looking that things he can well afford but just can't make a decision on. this premorse though has cost him some interesting pieces of art. they were unique items and were gone by the time he returned.
My husbands take on manshopping is to simply go to the nearest place and buy something when he decides he needs it. No comparison shopping , no impulse buying either but an attempt to spend as little time as possible in a store.
My husband is easily distracted, ignores lists/maps/instructions of any sort--he is the one in charge, after all--but feels compelled to buy. Very like his mother. He once returned wild-eyed from a mission to acquire a garden rake with several hundred dollars worth of flower bulbs and a ceiling lamp. No rake.
I don't think it gender linked. I do both types of shopping too.
I learned the considered approach from my grandmother. I fondly remember her carpet saga. It went on for months before she finally bought and I'm sure she got as much pleasure from the process as from the carpet itself.
I will also research, compare, deliberate on items, be they clothing, furniture, whatever and have walked away from things I need because they are a "leettle too expensive."
On the other hand I have paid an outrageous amount for impulse items.
It just looks like she doesn't do months of agonising research. She just doesn't talk about it. Why do women read fashion magazines, look at fashion, look at stores, go browsing ? To do research naturaly. I started to vocalize this to my boyfriend. Now he gets it. I told him that I look at the runway stuff, not because I want these exact clothes, but to know what I can expect in high street. I look at glossy magazines to get ideas how to translate this into a affordable and wearable fashion. I look at shop windows to get an overview how much stuff costs and where they have what. And after all that I need 5 minutes to buy a dress or a shoe. This research in my case goes on since I am around 4 years old and am concious of clothes. And since I use my clothes for a long time (we talk about 20 years here), longer than my harddisk is used and longer than my boyfriend can wear his stuff, I sometimes pay more money for it. In the end I pay less per wear and enjoyment than he does.
I'm most definitely a woman, and this is exactly how I shop for clothes and shoes. Well, except if they're vintage and unique, but in that case they're usually not that expensive anyway... because if they are I wait to decide till they're gone, and then regret it :( :)
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This is so my husband! I think most guys do that method coz they're less careful with the money than women -- at least, for me. It takes three to four weeks before my husband decides to buy stuff. He would ask a few people in malls then goes home and look for info/reviews online. But I think it still depends on what item you have to buy. As for me, I do both of these when I go shopping for clothes around here in Florida. Haha!
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The funny thing is that I shop both ways, it just depends on what the item is; I spent months searching for the perfect black spike heel knee boots at just the price, but last week I bought a dress on a whim that looked great on me and took home even though it had a makeup stain on the neckline. They gave me an extra 10% off and a little Shout took care of the makeup stain. So it really depends on what I’m looking for; if it’s fashion commodity like black spike heel knee boots I’ll shop around, but when something special comes up I’ll jump on it too.
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The funny thing is that I shop both ways, it just depends on what the item is; I spent months searching for the perfect black spike heel knee boots at just the price, but last week I bought a dress on a whim that looked great on me and took home even though it had a makeup stain on the neckline. They gave me an extra 10% off and a little Shout took care of the makeup stain. So it really depends on what I’m looking for; if it’s fashion commodity like black spike heel knee boots I’ll shop around, but when something special comes up I’ll jump on it too.
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