My attention has been drawn to to this piece in the Times today comparing British and American women's appearance:
I’m recently back from a two-month sojourn in Los Angeles and New York. Maybe I have come back with fresh eyes. Maybe I have grown accustomed to the effort American women put into their upkeep. Either way, you don’t exactly need callipers to figure out in which country the women look after themselves more.Hard to argue with our bad nails and eyebrows, but we lack here those Vietnamese walk-in nail salons who will strip down every follicle and push back your cuticles in ten minutes flat for $30. I don't quite spend £350 a month on grooming, but it's a lot more than £700 a year.
An informal poll of my US female friends revealed that they spend roughly $700 (£350) a month on what they consider standard obligatory beauty maintenance. That covers haircut, highlights, manicure, pedicure, waxing, tanning, make-up, facials, teeth whitening etc. They will spend a further $1,000 (£500) a month on physical conditioning such as military fitness, spinning sessions, vikram yoga, Pilates, deep-tissue sports massage, personal training etc. On top of that, add the occasional spa day, a week-long “bikini boot camp” in Mexico at the start of every summer and seasonal splurges on personal shoppers and clothing. I’m not sure any of my British female friends spends £700 during an entire year on her appearance. American women see these costs as a simple and sensible investment in their future.