Every time I've tried the new Olay "wonder cream" du jour, it's sat on top of my skin like a sticky film.
I did not start using a moisturiser until I was in my early thirties for this very reason. Every cheap cream I tried made me want to wash my face as soon as I put it on. Then one day Shiseido launched in Canada, where I was living, with a machiney thing that took a picture of your skin and told you the rate at which you were ageing. Needless to say, I bought the entire range. It was apparent that one of the big differences between cheap and expensive creams was/is the formulation rather than the contents.
I have used a variety of brands since then, and every excursion into the budget ranges including Boots No 7 has produced exactly the same sensation of wanting to wash my face because they don't seem to be absorbed by my skin.
I no longer now buy anything without consulting first with Mary Greenwell, so a week or two ago I asked her to recommend a lighter weight summer night cream. She is a big fan of Chanel and she told me to try HydraMax+. I found the fluid formula to be perfect for summer, and that's what I'm now using. Do I believe that it will give me younger firmer skin? No. I just want it to do the business of supplying moisture.