London Fashion Week: Jaeger

London Fashion Week started on Sunday and I have been a bit out of the loop because of the previous week's excitement but I wouldn't miss Jaeger's second catwalk show in its 125 year history, particularly as my Autumn/Winter wardrobe is dominated by what I saw at the February show.

LFW shows take place in a marquee in front of the Natural History Museum in Kensington. There's a champagne bar while you're waiting to go in and what struck me was how many women in the crowd were wearing Jaeger. Now it's only polite to wear the designer to the show, but the crowd were fashion journalists who dash from one collection to the next and it's hard to see how they could change between shows. I was wearing this top, and I must have seen it on seven or eight other women.


Most gratifying of all was sighting Mary Portas, the woman who masterminded the transformation of Harvey Nicks, wearing a coat-dress I have waiting in the wardrobe to be worn. She wore hers as a mini dress, with bare legs. I'll be wearing mine over a skinny rib sweater and wide leg trousers, as soon as it gets cold enough.


One Jaeger wearer is Sarah Brown, the Prime Minister's wife, who wore Jaeger at a party she hosted last night at 10 Downing Street to celebrate the launch of fashion week.

I had ten minutes or so with Alexandra Shulman to discuss my Booker Prize dress, and we agreed that the sleeves issue is a total nightmare. You might think that being editor of Vogue you would no longer have such problems. You would be wrong. I was stunned by one of the disasters she recounted to me.

Took my seat on the second row and immediately about twenty snappers came and started shoving their lenses into my face, and how nice, I thought that the fashion world recognises literary excellence, until I realised I was sitting behind Erin O'Connor and two of the Jagger girls. O'Connor was wearing this coat, which I had nearly bought but finally went for the Armani instead, and seeing it on her, I am very glad I didn't. It would have destroyed it for me. I am not quite the same shape or size or height as Erin O'Connor.


The key to the show was colour - dragee shades, which I love, stronger than pastels- and sleeves - floaty, handkerchief sleeves on maxi dresses and tops, Incredibly clever of the Jaeger people to work out that we will wear maxi-dresses, but not if they're halter neck.


You can see the whole show here, but first on my list to buy next summer is this top



I'm incredibly pleased that in Britain we have a range which is priced at the low end of designer with such strong quirky style. I wonder if the fact that Jaeger is producing such beautiful wearable clothes is down to the fact that its designer, Karen Boyd, looks like this:

I have that scarf
and yes, that's my neck to the left of Erin's head.