Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.

Tuesday, 1 July 2008

The women who run the high street


These are the eight women who run British high street fashion, being asked how they are going to have us buy, during the credit crunch. Interesting to note that none of these women is size 0 and most of them are, well, my size and shape.

Their success is one reason why our high street remains a world-class symbol of vibrancy. Because if the chains have been partly shaped by us - the stroppy British consumer - then it's because the retail talents on these pages knew how to respond. These are women who developed their passion as fashion-mad youngsters in the Eighties “designer decade” and cut their business teeth in the boom-and-bust early Nineties. They don't see fashion just as a commodity. They wear it, love it and adapt it through good days and fat days, recessions and bull markets. They know what we want because they want it, too. And they all wear their own brands - with the occasional bit of Marni, Margiela, Westwood, Balenciaga and YSL thrown in (hell, they're fashionistas and they're on great salaries).

They will need all their intuition and ballsiness in the coming months as economic factors bite harder. But they reckon they're ready for it.

3 comments:

Deja Pseu said...

What's the future of shoes?

By 2009 we'll be going back to utterly conservative shoes with a mid heel.


From her mouth to designers' ears.

Arabella said...

Ha! DejaP - my thought before I got to that part was: can these women make porn shoes go away?
I know - careful what you wish for....

Cal said...

But how depressing of the leaders in fashion that only two of them are wearing even one piece that isn't black or neutral and it's really only Jane who isn't totally dull coloured.