Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.
Pure Collection Ltd.
Net-a-porter UK

Wednesday 30 July 2008

How to get Kissed


The papers today are full of a new line of make-up for men. Predictably, they're not keen. Harry has not yet advanced beyond the soap and water stage of metrosexuality and was horrified at the price of a Boots sunscreen. £10!!!

Guyliner, a £6.50 kohl pencil, will be in stores this week, closely followed by Manscara, a clear gel for lashes and brows. If they sell well, a lip balm and cover-up will follow.

But are Britain's men ready to start the day by enhancing their eyes or concealing their bags? Not according to 17-year-old Damon Aston, a jeweller from Watford, who agreed to try Guyliner, but couldn't wait to get it off. "I would never wear it. It's not manly, it's just gimpy. I'm not that kind of boy. I don't think girls would like it. It depends on the girl, but not the ones who like proper boys," he insisted.

Barry, who runs a London market stall selling cosmetics, agreed. "I don't know anyone who would wear it. I heard Jean Paul Gaultier is selling lip balm, but it's not for me. I don't think I could sell it on my stall."

Bill Jones, who works as a French polisher, said that his partner might like him to wear it, but he refused to try it on. "It takes too much time to do when you are going out and when you get to my age the less you look in the mirror the better," he said. "She might like it and think it makes me look better, but I'd only try it in the bedroom."

However, financial assistant Iain Robertson disagreed. "It looks good. I think most men are a bit metrosexual these days. It's just makeup and women may traditionally buy it, but it's not set in stone. You could be in the office with a hangover and cover it up with concealer."

After struggling to apply it, drama students Andrew Bate and Tom Done were pleased with the way the Guyliner brought out their eyes. "I would wear it to some events," Tom said. "But I wouldn't wear it to work or to have a pint with my dad."

Tattooist Graham Carlton, 45, admitted he was no stranger to makeup: "I wore it many times when I was growing up in the 80s with the New Romantic scene. It was almost a uniform and the girls liked it. I don't think it would have the same effect now - I have gained 4st and 30 years so I'm guessing I would look like Danny La Rue."



7 comments:

SnoopyTheGoon said...

Nu nu.

Anonymous said...

This really made me chuckle. Don't you just love British men!

Kelly said...

I must admit, when I was in high school the men wore eyeliner for the class plays to emphasize their eyes. And I kind of loved it. But I probably wouldn't seriously date someone who wears it regularly. I don't know how to explain it, but the idea of a man wearing makeup is more of a turn off than his actually wearing it.

Anonymous said...

In the 17th and 18th Century European men wore make-up all the time. (Well the rich ones anyway)

I have no problem with me wearing make-up - just so long as my boyfriend buys his own and doesn't nick mine!!!

Vildy said...

My father shocked me when I was a teenager because he told me he used to wear mascara. He was quite rugged and earthy in his way but he had also once been on the Yiddish stage in Warsaw. Thought the ladies liked the eyelashes, I guess.

TheSundayBest said...

Guyliner and Manscara...who do they have on the marketing team? The Murse patrol?

Style Salvage Steve said...

The men interviewed give British men a bad name. I agree the marketing team have a lot to answer for. It is the marketing of these items which makes men run a mile.