Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.

Sunday, 20 April 2008

Our sponsor says . . . nothing


The BBC has launched an on-line ethical fashion magazine, called Thread. It's a very interesting enterprise for our national, state-owned broadcaster, which is paid for through direct taxation. The BBC is prohibited from taking advertising, which will make this possibly the only fashion magazine free from commercial interest. It's produced by BBC Learning and aimed at 16-30 year-olds, I assume on the prniciple of get 'em while their still young and don't have ingrained shopping habits. One of my beefs about ethical clothes is that they still haven't evolved into grown-up work-wear and seem either anti-fashion (the lumpy oatmeal linen dress) or young, multi-coloured, hip and ethnic. Perhaps the generation that demands ethical dress now will go on doing so when they hit 40.

Some extracts:

High street names such as Monsoon, Marks and Spencer and Next are members of the Ethical Trading Initiative, www.ethicaltrade.org. Members agree to a code of practice that covers basic workers' rights. It looks at hours worked, wages, health and safety and child labour. Members work with the factories they use to achieve improvements each year.

But one of the challenges that fashion companies cite is monitoring working conditions across a complex supply chain – raw cotton from India may be woven in Bangladesh, while buttons and zips may come from China. It can be difficult to ensure working conditions are fair in factories thousands of miles away.

and

It used to be relatively easy to spot guilt-free garb whether it was fairly traded or organic. It was dull stuff – the designs and colours didn’t exactly leap out at you. While perfectly decent clothing, it wasn’t high fashion and you wouldn’t find it on the catwalks or in glossy magazines.

All this is changing. Eco fashion is getting bolder and brighter. Gone are the dull, oatmeal-coloured tunics from the 1990s - think luminous red shift dresses from designer Viridis Luxe and clashing bright fabric skirts, stitched together by recycling enthusiasts From Somewhere.

As this summer’s fashion moves to bold, tribal patterns and fluro colours, ethical fashion has much to offer. Use our Style File to kick start your new look – experiment with stripes, branch out into boho or add a hint of tribal.

1 comment:

Anonymous said...

Just a quick and probably rather untidy Sunday morning thought - What is it with the UK that, as soon as the weather changes, we all feel the need to go out and spend loads of money on cheap new clothes? If clothes are put away at the end of each season and unpacked again the following year, it's like having a whole new wardrobe and at the same time rediscovering old friends.