'That collection was like a rocket aimed at Moscow and Brazil and many other places that are influencing through capital and other means the rest of the world.'
So writes Cathy Horyn in her NYT blog of the Milan shows this week. We labour under the illusion that designers design clothes for us, whoever us is. She goes on
I kept thinking, as Zegna pointed to this row of fabulous shoes and that display of $10,000 vicuna jackets, “Who buys all this stuff?” America is hurting, so is Japan. But Zegna told me that nearly 20 percent of the company’s sales now come from the so-called emerging markets, like Brazil, Russia, China and parts of the Middle East, and that’s happened in just a matter of a few years. And the runways shouldn’t reflect that fact both in design and the casting of the models? It’s an interesting reality challenge for fashion companies, maybe more so for its design leaders like Prada.
Of the Gucci show, the Telegraph writes:
The Gucci designer, Frida Giannini, staged a Russian Revolution at Milan Fashion Week this evening.
Russian Revolution: Frida Giannini's new a/w collection for Gucci
Her models invaded the Gucci catwalk as a band of sexy Cossacks in folklore-printed tunics, heavy metal hip-belts, skin-tight jeans bristling with studs and riding boots, embellished with long, whip-like, leather thongs.
If, at times, they looked more like early 1970's Rolling Stones' girlfriends, this was exactly what Giannini intended.
Her aim was to combine the bohemian mood of Paris at the turn of the century when Russian émigrés transformed the arts and theatrical scene, with the kind of 'boho chic' in vogue when The Stones recorded 'It's Only Rock 'n' Roll (But I Like It)'.