Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.

Tuesday, 11 December 2007

The ever-changing bunny

My personal disillusion with much contemporary video and installation art is how boring, obvious and didactic it is. Advertising has always borrowed its clothes from the art world. In Britain, because of our woefully under-funded film industry, many directors have begun their careers in television and cinema advertising. I find the following clip charming, amusing and inventive, but it does lack the precise and salty bite of art.



(via Norm)

3 comments:

Camelmeister said...

"Borrowed" is certainly the case here. The ad was produced with no consultation or input from the original creators of the bunnies. See here for more on the "Art" version.
http://www.boingboing.net/2007/10/10/sony-bravia-ad-rips.html

Anonymous said...

It looks like an commercial for a mutual fund. Phyllis

Nancy (nanflan) said...

Interesting, because this commercial is being played here in the States as well (with "color" instead of "colour."