Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.

Tuesday, 6 November 2007

Educational opportunity

I draw this email to your attention:

I am pleased to invite you to the John Lewis Oxford Street Lingerie Academy for Men on Thursday 13th and 20th December, from noon until late.

To help confused and stressed men shopping at Christmas, the Lingerie Advisers have transformed their department into a men-friendly sanctuary with beer, mags, plasma screen TVs and even a Wii. Finally lose the fear of entering the Lingerie Department and find out what to buy for wives and girlfriends that will be happily worn and shown off, not hidden at the back of a drawer or returned!

Please see below for further details and a checklist of things to remember when lingerie shopping.

All best,



Giving lingerie as a Christmas gift to your wife or girlfriend should be the ultimate romantic gesture. However, when many women open their presents on 25th December, they are often confronted with the results of a 5pm panicked, self-conscious shopping dash on Christmas Eve – lingerie in the wrong colour, the wrong style and sin of sins, the wrong size.

This year, John Lewis is inviting men along to the John Lewis Oxford Street Lingerie Academy for Men on the 1st Floor of the flagship Oxford Street store on the 13th and 20th December, from noon until late. The lingerie department will be transformed into a gentlemen's paradise with leather sofas, chilled beer, plasma screen TVs and a Wii. Shop in style with expert Lingerie Advisers on hand to give one-to-one guidance to help you find the perfect present and guarantee a red-hot Christmas.

Maria Walker, Chief Lingerie Adviser for John Lewis Oxford Street, reveals the most common mistakes men make when scouring the lingerie department and how best to shop for smalls..

· Size

No woman wants to receive a bra that is too small or knickers that are too big. We are used to unprepared male customers using their hands to indicate breast size or comparing their partners to other women in the lingerie department! The first lesson of 'Boob Camp' is - glance in her wardrobe or laundry basket to find out her size, you'll save a lot of time and embarrassment and also surprise your girlfriend. If you do completely forget, why not consider a slinky negligee instead?

· Colour

While red may appear to be a sexy and indeed seasonal choice, men should remember that few women would actually choose red lingerie for themselves. For a seductive look, black is a fail safe classic. Chocolate is this year's hot colour and is kinder to pale, winter skin. A Lingerie Adviser will also be able to recommend colours to compliment her hair colour, eye colour, and skin tone.

· Style

The lingerie department at John Lewis has a huge variety of styles, from silk to lace and underwired to padded or strapless to backless and plunge to push-up. Try and strike a balance between what you would like her to wear and what she likes to wear. Talk to a Lingerie Adviser about her lifestyle and make the most of browsing the department while it is men-only. Always buy lingerie in a set – bra and knickers – this shows that you are generous and thoughtful!

· Presentation

To round off the LingerieAcademy for Men in style, the Lingerie advisers will also be available to gift wrap your purchase and gain you some cheeky extra brownie points this Christmas.


Kai Jones said...

Heh, they're missing a great sales pitch: always buy more than one pair of knickers to match the bra. At least two, three preferred.

Thomas said...

I understand that I'm probably a little strange for this, but I don't understand how a man cannot know his significant's bra size...or indeed, all her sizes. What if he comes across an amazing sale and can't reach her? Will those size 8 Badgley Mischka's go to someone else?

I guess that might be a little strange...

Anonymous said...

And with all these men swamping the place, where can a woman select a bra in peace?