Because you can't have depths without surfaces.
Linda Grant, thinking about clothes, books and other matters.
Pure Collection Ltd.
Net-a-porter UK

Wednesday, 20 February 2008

All hail Anya!


Anya Hindmarch speaks!

The designer and maker of all my bag purchases in the past 18 months explains all:

My bags are about craftsmanship. If I could be allowed just one from my extensive collection, it would be my bespoke Ebury that has a lovely message inscribed inside from my husband and children. And I want my children to pass it down. My mother gave me one of her Gucci cast-offs when I was 16 and it made me feel fantastic. The power of that handbag was the impetus for my business. I was planning to go to university, but went to Italy and found a bag that I thought women would like. I sent it to Harpers and Queen, they placed it in the magazine and I ended up selling 500.

If I had to describe the brand in three words, they would be: British, humorous and bespoke. It’s still very connected to London, where it started in 1993. I am British and proud to be so, plus you absorb so much of what is around you. When I started, I spent time in Hackney, alongside leather and metalworkers, so it’s really part of the brand’s DNA. What I like is the feeling that anything can happen in London.

It is very frustrating when you see a copy of one of your bags. So much hard work has gone into each one. Often we can take 15 or 16 attempts to get an angle right. That said, when I saw my first copy on Canal Street in New York, there was a moment of “Yes! We’ve made it”, quickly followed by: “What creeps, you’ve stolen my idea.”

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