I am the world's most unsuccessful haggler. I just want to hand over my money and get out of there. I have never asked for a better price (or an airline upgrade, for that matter) and got one. With the exception of the rug bazaar in Isfahan, Iran, where if you offered to pay the asking price they would make you a higher offer out of habit.
And so I am delighted to see this piece in which the author suffers a series of failures:
Nearby, John Lewis is full of customers in anoraks staring at rails of anoraks, but still I scent blood. It was reported last week that the store's sales are down 9.7% on last year. In the rug department, a man detaches himself from a silent group of salesmen. I express interest in a beautiful, pale pink rug with a big flower on it. It is £500. Will he take an offer? I heard sales were down; in fact, the sales in this particular store were down 9.1% last week. "We are not a concession store," the man replies. "We do not accept offers. The price is the price." I feel as if they will talk about me in rugs when I am gone. And, for the first time ever, I feel sad in John Lewis.Selfridges is stuffed full of shoppers too. They are everywhere, like materialistic bacteria, grabbing handbags, stroking shoes. I ask for 25% off bags in Dior and Gucci. "No. Never. No," the women say. The lovely bags are whisked away, as if the grubby discount seeker will soil their perfection. So I corner Peppe in the Vivienne Westwood concession. "If I see anything I like," I say politely, gesturing at all the Westwoods, "would you be able to knock anything off? Maybe 20%?" "No," he says. 10%? "No." 5%? "No." It isn't acceptable to bargain in the UK," he says. "Try Italy."
"Haggling is just another form of negotiating," says clinical psychologist Cecelia d'Felice. "If you go in with the feeling that this is a difficult negotiation that will cause you embarrassment and loss of face if you fail, you will feel rejected if you do fail." And so? "Don't take a firm position, such as 'I want 20% off'," she says, "because they will immediately assume a firm position to combat it and you will be in conflict." And conflict, she says, breeds shame.
"Follow your interests instead," she suggests. "See it as a chat. 'Isn't this a nice dress? Has it been in long? I can't afford it. What a shame.'" She pauses. "Establish a narrative and build a relationship with them. Then you will have common ground you can cover." The British are, apparently, lousy negotiators. "We are so trained not to lose face and our society is so geared up to everything being right or wrong that we don't understand that it is fun to play games. And women in our society are supposed to give everything away in our role as nurturers. We are looked down on if we ask for more."
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And on the subject of what a client of mine recently called with masterful understatement the "current challenging economic climate", it's up to each of us to decide how we respond. I see no reason why your rationale for making a particular purchase should not be decided by the same criteria that should always have applied: whether you can afford the item and whether you want it at that price. What does anyone else have to do with it?
You may consider that people are having trouble with meeting "basic needs", but there is a vast difference between what constitutes a "basic need" in the US and affluent West and that which might apply elsewhere in the world. Some people have never been able to meet their basic needs. Maybe I am thoroughly selfish, but I have never once considered not buying something because in India, there are children whose parents can't afford to allow them to attend school, or elsewhere people are starving. Why should it make any more of a difference that someone who never considered themselves poor before may now have difficulty buying petrol and instead may have to take the bus or suddenly can't afford a cellphone?
You could look at it the other way and say, buy the bag and take a cab home and at least you make sure that it is more likely that the sales assistant and the cabbie keep their jobs a while longer. Or not, as you please. Once you've paid your taxes, and made whatever donations to charities you consider appropriate (including perhaps those ones that supply food and/or schooling to those who can not afford it), whatever else you do is up to you. To me, a more relevant consideration is whether you get into debt because of how you spend such that you become a burden to others, than whether your spending offends someone who has less disposable income than you do since I don't really see why it's any of their business in the first place.
In the end, however and whatever you spend, a little more generosity of spirit and tolerance for each other's differences can not go amiss, don't you think?